Email outreach
Your email.
Personalised
by Kai.
Email outreach sends your sequences from your own domains, set up and warmed up by Re:Shark: up to 4 domains on Enterprise.
Write your message and choose which parts Kai personalises. Preview the result for each recipient before launch.
See what changes per recipientPreview before you launch
One message.
A personal opening.
Compare sample recipients to see how Kai changes the opening while keeping your approved message intact.
Example campaign · fictional recipients
Sequence preview
Example campaign · fictional recipients
- Your approved copy
- Written by Kai
Sample recipients
Your rules for the opening
- Two sentences at most
- May use company, person and role
- Evidence required, else the fallback
Step 1 · Introduction
Subject: Cyber resilience for food and feed businesses
Good morning M.S.R.,
Written by Kai
Your planning system coordinates both the factory and the delivery fleet. As Operations Director, you know what a day of downtime means for your customers’ deliveries.
From the company description: “delivers feed daily to dairy and poultry farms in Groningen, Friesland and Drenthe using its own fleet and planning system”
Written by Kai
With three bakeries and overnight deliveries to supermarkets, your systems need to stay available. One stolen password could affect tomorrow morning’s delivery.
From the company description: “bakes at three locations and delivers fresh bread every night to supermarkets and hospitality businesses in the Randstad”
Written by Kai
You deliver fresh fish to restaurants and care facilities every day. With such perishable products, a disruption to scheduling can have an immediate impact.
From the company description: “fresh fish for restaurants, care facilities and fishmongers in Zuid-Holland; family business since 1962”
On Thursday 8 October, Vuurtoren Security and Meridiaan Verzekeringen are hosting an event on cyber resilience for food and feed businesses. An ethical hacker will show which login credentials and business information are being traded on the dark web.
Switch the sample recipient to compare the opening and the evidence behind it.
Every email in this step shares the fixed copy word for word. Only the greeting and the opening differ.
Build your follow-up sequencePlan the introduction and follow-ups together. Choose the timing and the sections you want personalised at each step.
Build the sequence
Plan your first email.
And the follow-ups.
Plan the introduction and follow-ups together. Choose the timing and the sections you want personalised at each step.
Example email sequence
Wait 3 days
Wait 5 days
Example timing
Step 1 · Introduction
Subject: Cyber resilience for food and feed businesses
Good morning,
Opening · Kai writes two sentences at most
On Thursday 8 October, Vuurtoren Security and Meridiaan Verzekeringen are hosting an event on cyber resilience for food and feed businesses. An ethical hacker will show which login credentials and business information are being traded on the dark web.
[Sender signature]
Step 2 · Follow-up
Subject: Re: Cyber resilience for food and feed businesses
Good morning,
Role · Kai writes one relevant sentence
I wanted to follow up on my last email. Is this relevant to your team?
Let me know if a short conversation would be useful.
[Sender signature]
Step 3 · Final message
Subject: Re: Cyber resilience for food and feed businesses
Good morning,
This is my last message about the event. If it becomes relevant later, feel free to get in touch.
[Sender signature]
Send from your own mailbox
Set how it sends
Your accounts.
Your sending schedule.
Choose the sending accounts, campaign window and daily limits before launch.
Example settings
Sending accounts
- Mailbox 01Selected
- Mailbox 02Selected
Sending window
Monday–Friday
09:00–17:00
Timezone
Europe/Amsterdam
Daily sending limit
45
emails per mailbox
What happens after a reply?
When someone replies
Got a reply?
Pick up the conversation.
Open the reply alongside the earlier emails, with everything you need to continue.
Example conversation
Original outreach
Subject: Re: Cyber resilience for food and feed businesses
Reply received
Could you send me a little more information?
Reply received
Frequently asked questions
Before your first campaign.
Can I use my own sending accounts?
Yes. Campaigns send from mailboxes you connect, so replies land where you already work. A campaign does not launch until at least one mailbox is connected.
How are daily sending limits applied?
Per mailbox, inside the sending window you set. Kai spreads the sends across the day and stops at the limit; whatever is left moves to the next sending day.
Can I change a campaign after launch?
Yes. Pause it at any time, adjust the targeting and edit the steps that have not gone out yet. Emails already sent stay as they were.
What happens when there is no reliable detail to personalise?
Your fallback copy is used for that section. You see which sample recipients would get the fallback before you launch, so nothing generic goes out unseen.
Build your first
email campaign.
Write the message, choose your personalisation and review the sequence before launch.