AIC4NLIn the press· 26 August 2026
Re:Shark Lets AI Agents Handle the Sales Legwork
Re:Shark joins AI Coalition 4 NL’s Breaking Barriers programme: building its own specialised models, securing funding and growing brand awareness.
Read the story
About Re:Shark
More time with customers.
Less time on groundwork.
Re:Shark is an Amsterdam sales-software company founded in 2023 and owned since 2025 by Nawid Sadat, a former customer; it builds Kai, an AI colleague for sales teams.
That’s why we’re building Kai: an AI colleague that handles research and preparation, giving you more time for the conversation.
Amsterdam
Founded 2023
Kai, your AI colleague
For research and outreach
Working across the Netherlands
Own EU sending infrastructure
Our story
We built the system we wished we had.
Built for ourselves
Re:Shark’s founders ran a recruitment company without a network or marketing budget. To reach the right companies, they built their own software.
€25k from ASIF Ventures followed, with ASR as the first enterprise customer.
The first customers
The internal tool became a product other teams wanted. MT/Sprout named the founders in its 25 under 25, and Re:Shark grew to 50–60 customers running their outbound on the platform.
From customer to owner
Nawid Sadat, a customer before he was an owner, acquired Re:Shark to accelerate product development and international expansion, backed by a private equity minority stake.
The technical team grows
Wesley Peeters joined as CTO and Sheraz Hussain as Head of AI. Together, they developed the platform further with Kai: an AI colleague for the full process, from choosing an audience to booking a meeting.
In the press
Re:Shark in the press
EmerceIn the press· June 2025
Jonge oprichters verkopen Re:Shark aan klant Nawid Sadat: ‘Dit is voor mij echt een overwinning’
Read the story
QuoteIn the press· June 2023